eDetailers – two different ways of implementation

The answer is simple: Yes, because there are basically two ways to technically implement an eDetailer. One way is fast and inexpensive due to the low effort involved, the other way is much more complex and requires more time and costs more. Both approaches result in an eDetailer that can be uploaded and used in CLM systems, but there are immense differences with versatile effects.

In order to make an individually sensible and sustainable decision on which of the two basic implementation options to use for an eDetailer, it is important to know the differences:

For this technical implementation method, the starting point is a PowerPoint file (PPTX) or an Adobe PDF. Right from the start, this obviates the need for separate artwork, which can already save a great amount of time and costs.

The PPTX or PDF is then technically converted into an eDetailer using our RMH MEDIA converter module in our RMH MEDIA Showcase platform. A few supplementary functions enable the creation of flows with the available slides, the generation of simple sitemaps and the integration of PDFs (e.g. studies, specialist information etc.) or videos (e.g. MOA etc.). The main navigation can be selected, slide titles and key messages can be entered and Approved Email links can be stored for Veeva eDetailers. The final output is an eDetailer, and the corresponding code can be loaded into the CLM system and configured.

All slides in such eDetailers are static, i.e. without animations, individual interactions or dynamic functionalities, but can be used as eDetailers in the normal way.

An eDetailer converted from PPTX or PDF with a few basic standard functions and in the standard tracking of the CLM system - implemented quickly, easily and cost-effectively.

This way of technical implementation is perfectly suited, for example, if a lot of technical information needs to be made available to the sales force quickly and cost-effectively as an eDetailer, if country versions with a small budget framework or small teams with a small budget are involved.

Our RMH MEDIA converter module in our RMH MEDIA Showcase platform is the best tool for this job, so that customers or agencies can either do this themselves or, of course, also use it as a service from us.

In this implementation variant, practically all possibilities of modern development technology are available, far beyond the basic possibilities of a converted eDetailer.

Particularly important for consistent success of a programmed eDetailer is also the initial strategy, a sophisticated, comprehensive conversation concept,  excellent usability for the conversation situation as well as precise, target-oriented design of the individual slides on the basis of eDetailer best practices. Of course, we are happy to make our extensive expertise available in an advisory capacity on these points and accompany both the brand/product teams and digital/CLM managers as well as the creative agencies in the run-up to and during the entire realisation.

The starting point for programming is usually high-quality artwork in Adobe InDesign, which we transfer automatically into our individual programming using our self-developed, forward-looking FLINX technology.

Once there, our RMH MEDIA development magic starts with the completely individualized programming of the eDetailer with all the possibilities of animation, target-oriented and inspiring user interaction, versatile features, dynamic flows for flexible conversation management, customer segmentation as well as linking of pre-approved mails and much more.

In addition, we can integrate high-end 3D interactive content into eDetailers in a standardised way and with good performance. This enables extraordinary visual explanations and enables the presentation of complex contexts or processes with ease and enthusiasm in sales force discussions.

With customized programming, an eDetailer is a powerful instrument in closed-loop marketing and an elementary tool for the sales force.

Our FLINX technology not only ensures technically flawless functionality, but also the best possible visual presentation of the eDetailer at all times – completely independent of the end device/tablet used. Likewise, our FLINX technology offers many flexible options and savings potentials: Check it out at www.flinx.rocks.