Going omnichannel with modular content

The life sciences industry is facing the daunting task of establishing digital marketing across a multitude of channels. After all, customers need to be reached where they want to be reached.

At the same time, the challenge is to ensure that content is created in a legally compliant manner and does not lose its currency due to time-consuming approval processes. Various approaches to content reuse and content localization have not always been rewarded with success in the past.

Modular Content treats content in a channel-agnostic way for the first time, which is the key prerequisite for reuse in different channels.